The Challenge
With commoditized products, it’s critical for brands to develop an emotional
connection with consumers to help steer purchase. Gay Lea built their brand essence on sharing joy. Our challenge was to make this positioning stand out at a time of year when every brand is talking about joy.
The Solution
Share Joy by Gay Lea was a custom fabricated three week interactive joy pop up, where visitors were fully immersed in five Instagrammable brand expressions of the concept of joy.
The Facts
90
MM
MEDIA IMPRESSIONS
1200
JOYFUL VISITORS
0
MM
SOCIAL MEDIA IMPRESSIONS
$
7000
RAISED FOR CHARITY
The Experience
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