The Challenge
Drive trial for a newly rebranded dehydrated cheese snack by reaching a high sampling target and finding a unique voice within a crowded category. Activate in a way that is interactive but also adheres to strict pandemic rules outlined by the province.
The Solution
We created the Ivanhoe NOTHING BUT Adventure Supply Co. A custom-branded mobile supply depot that gave visitors everything they needed for their next adventure. We popped up in all the best adventure hotspots in Ontario throughout the summer, engaging consumers in a meaningful interaction and educating them on the benefits of the product.
The Facts
0
MM
Brand Impressions
1050
Samples Distributed
1500
Meaningful Engagements
75
Canadian Cities
The Experience
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