The Challenge
In an environment where multiple brands are competing for attention, we activated a meaningful brand experience that evoked an emotional connection to Campbell’s soup.
The Solution
Our two-story custom-fabricated winter cabin, steeped in nostalgia and Canadiana, welcomed visitors in from the cold to enjoy free samples of hot soup. Join in on the holiday cheer by giving back to the community, and take photos from above the Christmas Market.
The Facts
380000
BOWLS OF SOUP SAMPLED
0
MM
SOCIAL MEDIA IMPRESSIONS
38000
CANS OF SOUP DONATED
25
%
ABOVE TARGET
The Experience
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