The Challenge
Using their partnership with the Toronto Blue Jays, drive relevancy, differentiation and education of the American Standard product line while building brand equity. Create a memorable campaign platform that can be used in digital, print, in-store POP, displays, TBJ properties and activation.
The Solution
Welcome To The Big Leagues celebrates everyday bathroom accomplishments by likening them to achievements in professional sports. The multi-pronged campaign included an online video series featuring Kevin Pillar toilet training, and a large-scale takeover of the washrooms at the Rogers Centre.
The Facts
0
MM
Brand Engagements
75
%
Entertaining
The Experience
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